Ballad AI is an interactive platform which assists with programmatic advertising- using artificial intelligence to determine the best places for brands to display their ads across the Internet in front of the right audience. I designed Ballad AI’s visual identity, with a focus on bringing out the company’s future-forward, accessible and data driven platform.

For the logo, I used flowing sharp lines, suggesting the ease of using their platform and the precision with which they help their users target their ads. These lines form a brain-like structure and reflect the interconnectedness and complexity of AI. A vibrant and cool colour palette futuristically ties the brand elements together.